and Giraffes Can’t Dance will all feature in Rainbow Designs’ 2023 catalog.
The initial range for each of the literacy licenses will feature soft toys of the main characters.
“The stories of all of these playful characters resonate with parents and grandparents, sparking memories from their own childhoods that they long to share with the next generation,” says Anthony Temple, managing director, Rainbow Designs. “At Rainbow, we bring the story to life, taking the two-dimensional character from the pages of the book, and giving the child a tangible, soft and cuddly version of their much-loved friend. Storytime, whether it is part of a daytime or bedtime routine, provides a special parent, or grandparent and child moment. It supports valuable bonding time, promotes the love of stories, which sparks imaginations and encourages that all-important cuddle, providing that much needed security. We are delighted to welcome these licenses to our Rainbow portfolio. They bring the values and qualities of those much-loved heritage characters, that are loved by generations, and they will be a great addition to our family of classic characters.”
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