Line Friends has announced its collaboration with Illumination and Universal Brand Development, unveiling the “’Minions’ x Brown & Friends” collection inspired by the characters from the animated franchise.
In celebration of the announcement, Line Friends released a video of the “Minions” takeover of Brown & Friends’ 10th anniversary celebration, where “Minions” Stuart, Kevin and Bob surprise Brown and Sally with gifts.
The “Minions” x Brown & Friends collection features fashion and tech accessories ranging from AirPods cases to phone grips, to canvas tote bags to golf accessories and camping gear. In conjunction with this collaboration, Line Friends is slated to drop digital content, including Line Friends messenger stickers and Instagram AR GIFs.
“With our unrivaled creative capabilities, Line Friends once again captures the hearts of Millennials and Generation Z with an innovative ’Minions’ collection designed in collaboration with Universal Brand Development and Illumination,” Line Friends said in a statement.
The “Minions” x Brown & Friends collection is available on July 22 at LineFriends.com in countries and regions including Korea, the U.S., Japan and China.