Millimages has appointed Licensing Link to represent its “Molang” property in the U.K. and Ireland.

Licensing Link will initially target the plush, apparel, accessories, stationery and tech accessory categories for the brand.

The character Molang is a Korean Kawaii rabbit and, together with his friend Piu Piu the chick, captivate audiences with their take on happiness and friendship. In the U.K., Turner has acquired the TV rights and will air the 104 short-form episodes on Cartoonito.