The Copyrights Group has appointed License Connection to represent Paddington Bear in Benelux.

License Connection will represent the Paddington brand across classic, baby, movie and TV for a broad range of products in the region.

“We are very pleased to be working with License Connection on Paddington Bear in the Benelux,” says Franca Bernatavicius, senior international licensing manager, The Copyrights Group. “This is a very exciting time for Paddington, with the rich publishing heritage and the success of the films now paving the way for the upcoming TV series and a new generation of fans across the Benelux.”

The Paddington books were written by Michael Bond and the first volume: “A Bear Called Paddington” was published in 1958. Since then, thirty-five million copies of the Paddington books have been sold worldwide and the series has been translated into more than forty different languages.

Since debuting, the books have been developed into movies, merchandise and more. In 2020, a brand-new Paddington TV series designed for a pre-school audience is launching worldwide on Nickelodeon called “The Adventures of Paddington.”

“We are delighted that The Copyrights Group has appointed License Connection as the Benelux Licensing Agent for Paddington,” says Daphne Kellerman, owner and founder, License Connection. “We see great potential for the brand in the territory because of its heritage and the new adventures that are about to come. It is a well-known brand already globally and we look forward to add partners to create new products, so kids and parents can go on their own journey with Paddington.”