HIT Entertainment entered into a comprehensive strategic partnership with the Lego Group, encompassing the presenting sponsorship of “Thomas & Friends” on PBS Kids in the United States. In addition, this agreement includes a global extension of HIT's existing relationship with The Lego Group for Lego and Duplo Thomas & Friends and Bob the Builder construction toys. Since fall 2007 and extending through 2008, The Lego Group will serve as a presenting sponsor of “Thomas & Friends.” In this role, The Lego Group will receive 15-second spots at the open and close of each “Thomas & Friends” episode and will be featured on the Thomas & Friends Web site, www.thomasandfriends.com, and on pbskids.org with new branded games and banner ads.

As part of the new agreement, The Lego Group will also serve as the presenting sponsor for the Day Out With Thomas tour in North America, beginning in spring 2008. As sponsor of this grassroots tour, which includes approximately 300 event days at more than 45 heritage railroad stations across the United States and Canada annually, The Lego Group will receive extensive branding at each event, including on-site signage, model displays, and Lego bricks at the "Imagination Station." Steaming into its 13th year in 2008, the Day Out With Thomas tour reaches more than 1 million children and families annually.