HIT Entertainment entered into a comprehensive strategic partnership with the Lego Group, encompassing the presenting sponsorship of “Thomas & Friends” on PBS Kids in the United States. In addition, this agreement includes a global extension of HIT's existing relationship with The Lego Group for Lego and Duplo Thomas & Friends and Bob the Builder construction toys. Since fall 2007 and extending through 2008, The Lego Group will serve as a presenting sponsor of “Thomas & Friends.” In this role, The Lego Group will receive 15-second spots at the open and close of each “Thomas & Friends” episode and will be featured on the Thomas & Friends Web site, www.thomasandfriends.com
, and on pbskids.org
with new branded games and banner ads.