Lawless to Rep Geronimo in U.S.

Lawless will work with Atlantyca to produce an extensive range of licensed products including toys, games, arts and crafts, apparel, costumes, homewares, stationery, novelty items and more for the brand. The partners will also exhibit together at the upcoming Licensing Expo in June.

Launched in 2000 by Italian publisher Edizioni Piemme, the

Geronimo Stilton

books have been translated into 42 languages and distributed to 150 countries. Scholastic publishes the series in the U.S., where 17 million copies have been sold.