Lawless to Rep Geronimo in U.S.

Lawless Entertainment has been appointed as the exclusive North American licensing agent for Atlantyca Entertainment’s “Geronimo Stilton.”

Lawless will work with Atlantyca to produce an extensive range of licensed products including toys, games, arts and crafts, apparel, costumes, homewares, stationery, novelty items and more for the brand. The partners will also exhibit together at the upcoming Licensing Expo in June.

Launched in 2000 by Italian publisher Edizioni Piemme, the Geronimo Stilton books have been translated into 42 languages and distributed to 150 countries. Scholastic publishes the series in the U.S., where 17 million copies have been sold.