Kraft is teaming up with King Features’ Popeye brand for a program to promote Kraft Kireteru Cheese in Japan.

Take it Easy Over Summer with Popeye will tout the benefits of pre-cut cheese slices as a quick, healthy snack without the fuss of cooking in the summer. Consumers can collect bar codes from the cheese to redeem items like Le Creuset dish sets and Popeye special cheese trays.