The new branded range will be designed specifically for small dogs.

Knockout Licensing has partnered with Jakks Pacific for a line of pet products inspired by the social media sensation Boo, the World’s Cutest Dog.

Under terms of the agreement, the pets division at Jakks will manufacture and market a line of Boo-branded dog toys as well as dog apparel, beds and blankets.

“Our Boo pet products will be designed not only with the World’s Cutest Dog in mind, but it will be a standout line designed specifically for small dogs,” says Tony Lawlor, senior vice president, marketing, Jakks Pacific.

“We’ve been approached to do Boo pet products before, but we chose to wait for the right time and right partner,” says Carole Postal, president, Knockout Licensing. “Jakks Pacific is the perfect partner because they have a proven success in pet products and extensive experience with global brands.”