Knockout Adds New Boo Partners

Knockout Licensing has added three new licensees for the social media canine sensation Boo–The World’s Cutest Dog.

April 6, 2018

Knockout Adds New Boo Partners

Miami-based Weather Creative has signed on to create a Boo theme for its “Weather Puppy” app for iOS devices, which features a puppy character that changes depending on the weather.

Accademia SRL will use Boo images on a line of writing instruments, accessories and gifting items in Italy. Lucci Brand Extension Licensing, Knockout’s sub-agent for Boo in Italy, brokered the deal.

Finally, VMC Accessories is planning a range of Boo headwear, sunglasses, fashion bags and novelty cases in the U.K. and Ireland. This deal was brokered by Caroline Mickler, Knockout’s sub-agent for Boo in the U.K.

In addition to these new deals, anchor licensee Gund has renewed its global deal for plush.

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