Internet-famous dog to appear on lotto tickets and pet accessories.
Fabuleash will make dog accessories including leashes, collars and harnesses; and Pollard Banknote has been granted the right to produce instant and digital lottery tickets featuring images of Boo.
In addition to these two new licensees, Knockout also announced renewals for Acco Brands to produce Boo calendars and CSS Industries to make boxed classroom valentine's gift sets.
“With social media continuing to feed adorable images of Boo and Buddy to millions and millions of fans, the desire for Boo-licensed products continues to perpetuate around the world,” says Tamra Knepfer, co-president, Knockout Licensing.
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