Megalicense will aim to secure fashion and athleisure partners for Betty Boop and Popeye, respectively.
EUROPE–King Features, worldwide licensor of Betty Boop and Popeye, has appointed Megalicense International to serve as its licensing agent in the Russian market.
For Betty Boop, Megalicense will focus on further expanding the character in the fashion world. On the other hand, the athleisure sector will be a key focus for the Popeye brand.
“King Features represents the continuous development for Megalicense in the fashion and lifestyle segments, with brands having high potential that can find a strong customer recognition and identification with Russian customers,” says Friderico Gatti, general manager, Megalicense.
In recent years, King Features has secured a number of collaborations and promotional partnerships for Betty Boop with fashion and beauty icons such as Zac Posen, MAC Cosmetics, Moschino, A Bathing Ape and Jean Paul Gaultier, among others. The company has also secured a variety of products and collaborations for Popeye including with Iceberg, Moods of Norway, Invicta, Cotton On, Havaianas, Joyrich and more.
“We are delighted to welcome our new agent to the King Features family,” says Carla Silva, vice president/general manager and global head of licensing, King Features. “We are confident that we will be well positioned for success as we continue to expand our licensing programs into new merchandising categories and new territories around the world.”