King Features Debuts Betty Boop Kids’ Line

Betty Boop and her younger self, Baby Boop, are adding some sparkle to children’s fashion this season, with a new line of apparel from Monnalisa.

Already on shelf in more than 20 markets across the U.S., the U.K., Europe, Asia and the Middle East, King Features (Betty Boop’s exclusive worldwide agent) negotiated the partnership.

Targeted to kids ages infant to 12, the spring/summer line includes t-shirts, dresses, jackets, swimwear and more.

"We've had a long relationship with Monnalisa, and they are renowned for their ability to capture the essence of a character and translate that to beautifully designed and wearable children's apparel," says Cathleen Titus, vice president, international licensing, King Features.