King Features Deals for Phantom Apparel



The comic book hero will appear on a new line of shirts, accessories and more from Billebeino.

EUROPE–King Features has teamed up with Finnish fashion brand Billebeino for a new apparel collection inspired by the classic comic hero The Phantom.

The limited edition collection, named Billebeino x Phantom, will feature the character, his signature skull mark and other property-inspired designs on a range of t-shirts, sweatshirts, caps and more.

“The Phantom is an edgy character with a twist of rock ‘n’ roll,” says Ville Leino, founder, Billebeino.  “He is different than other superheroes, as there is this fascinating mysticism around him. Of course, his long history is impressive too. I’m really thrilled about this collaboration and the products.”

The Phantom was first introduced in 1936 as an energetic masked character dedicated to fighting crime.

The Billebeino x Phantom collection is available for a limited time on Billebeino.com.

 “We are so excited to have partnered with Billebeino on this fantastic collaboration,” says Carla Silva, general manager and head, global licensing, King Features. “It is a great example of how King Features continues to align with brands and designers who deeply connect with our characters’ unique values. And we love how the brilliant, yet subtle, infusion of Billebeino’s style and enthusiasm into The Phantom line gives it youthful attitude and appeal.”