Z Palette will bring character-branded palettes to Ulta Beauty.

King Features has partnered with Z Palette to launch an exclusive, limited edition collection of Betty Boop makeup palettes for Ulta Beauty.

Each palette, an empty, open-face magnetic base with a clear window, is customizable to hold the consumer's own makeup and comes in three styles–Classic, Brush Strokes and Bubbles.

The Betty Boop palettes are now available exclusively through Ulta Beauty’s website, Ulta.com.

“We are thrilled to pair Betty Boop with fashion-forward Z Palette,” says Carla Siva, vice president and general manager, global head of licensing, King Features. “Pro or amateur, makeup lovers everywhere are going to adore this sleek, cool and very practical product.”

King Features is the exclusive worldwide licensing agent for Betty Boop and works closely with proprietor Fleischer Studios.