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Kiehl’s Plans Popeye Grooming Kits

King Features has tapped Kiehl’s, via licensee L’Oreal Australia, to launch a range of grooming kits featuring Popeye.

April 6, 2018

1 Min Read

King Features has tapped Kiehl’s, via licensee L’Oreal Australia, to launch a range of grooming kits featuring Popeye.

Merchantwise, King Features’ Australian agent, brokered the deal.

Popeye will now be featured on three of Kiehl’s Australia men’s grooming ranges–Oil Eliminator, Facial Fuel and Age Defender–under the brand message “smooth sailing.”

The limited edition Popeye kits are available exclusively at all David Jones stores throughout Australia and online.

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