License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Kiehl’s Plans Popeye Grooming Kits

Kiehl’s Plans Popeye Grooming Kits

King Features has tapped Kiehl’s, via licensee L’Oreal Australia, to launch a range of grooming kits featuring Popeye.

King Features has tapped Kiehl’s, via licensee L’Oreal Australia, to launch a range of grooming kits featuring Popeye.

Merchantwise, King Features’ Australian agent, brokered the deal.

Popeye will now be featured on three of Kiehl’s Australia men’s grooming ranges–Oil Eliminator, Facial Fuel and Age Defender–under the brand message “smooth sailing.”

The limited edition Popeye kits are available exclusively at all David Jones stores throughout Australia and online.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish