Kidrobot has appointed licensing agencies JLK Brand and memBrain Licensing to jointly manage the licensing program for its character brand Yummy World.  

Since its launch in 2006, the Yummy World brand of plush food-inspired characters and key chains have been flying off shelves.

Licensing for the brand will focus on the town of Sprinkle Tree, a sweet and savory city nestled in the Mocha Mountain Valley, which all the Yummy World friends call home.