Kellogg's Serves Up Super Mario Cereal

Nintendo’s limited edition cereal will also function as an amiibo accessory.

NORTH AMERICA–In an attempt to make breakfast a more playful experience, Nintendo and Kellogg’s have joined forces to launch Super Mario Cereal.

The limited edition cereal will include power-up marshmallows as well as collectible “Super Mario Odyssey” box art. But the partnership doesn’t stop there. The Super Mario Cereal box also functions as an amiibo accessory, allowing users to directly receive goods such as gold coins, hearts and other power-ups into their consoles by tapping the cereal box on the Nintendo Switch system.

“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” says Tom Prata, senior vice president, strategic initiatives, Nintendo of America. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”

The Super Mario Cereal will hit store shelves across the U.S. on Dec. 11.