The focus will be products for both infants/toddlers and adults, which will be sold by specialty stores and other high-end retailers.
While there is “Miffy” licensing in North America tied to the 3D-animated TV show, which airs on Nickelodeon, the emphasis now will be on the classic book art and the 10 style guides Mercis has developed for on-trend lifestyle products.
Collaborations with fashion-forward designers and experiential initiatives such as touring museum shows, which have been important internationally, are also part of the plan.
“Miffy is a sophisticated, art-based property,” says Debra Joester, president and owner, Joester Loria Group. “The black-and-white artwork, a centerpiece of the global collection of products, is beautifully on-trend, while the entire portfolio of 2D art provides exceptional creative assets for lifestyle categories.”
JLG will focus on new brand
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