Isetan Details Pokémon Event in Tokyo

The co-branded, in-store event will launch this week in the Shinjuku ward of Tokyo.

ASIA–The Pokémon Company and Isetan Mitsukoshi Holdings have partnered to bring the world of Pokémon to the Isetan Shinjuku Main Store, located in the Shinjuku ward of Tokyo, for a limited time with a variety of merchandise and treats.

Available Aug. 16-21, the Pokémon x Isetan event will feature a host of co-branded, limited edition merchandise including a Isetan in Pokémon scarf, Isetan in Pokémon Pikachu plush toy, magnets, accessories, homewares and stationery.

The event will also include a robust assortment of Pokémon-themed treats such as curries and parfaits, among other options. The Happy Home Kitchen, which is located on the sixth floor of Isetan Shinjuku, will also include a themed drink bar.

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