April 6, 2018
'Teenage Mutant Ninja Turtles' enters the small appliance category.
Nickelodeon has partnered with Select Brands to introduce “Teenage Mutant Ninja Turtles” small kitchen appliances.
The new product line will feature designs from the “TMNT” comics and will include mug warmer sets (including a ceramic mug), waffle makers, a one-cup coffee maker (including a ceramic mug) and the “World’s Most Awesome Pizza Maker.”
“Select Brands is very enthusiastic about this new partnership with Nickelodeon. The launch of ‘Teenage Mutant Ninja Turtles’ kitchen appliances will extend the reach of this classic franchise within the home category,” says Eric Endres, vice president, marketing, Select Brands. “Much of the product development, from the assortment selection to the design inspiration, was drawn from the retro feel of the 1980’s ‘Turtles.’
The new line of “TMNT” appliances will hit retailers this fall.
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