April 6, 2018
Rocket Licensing has brokered a deal that will see the Eric Carle character The Very Hungry Caterpillar featured in an on-pack promotion of Cawston Press fruit juices.
Cawston Press' Kids’ Blends range will offer redemptions on Very Hungry Caterpillar prizes and gifts through the Cawston website, as well as supply links and information on the next Very Hungry Caterpillar-inspired Giant Wiggle.
This year’s Giant Wiggle, in which more than 32,000 children from 750-plus schools and nurseries wiggled along in giant caterpillar conga lines, raised more than £80,000 for the charity Action for Children.
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