H&M to Feature Miffy Apparel

Classic character to grace new line of children’s clothing.

Mercis and fashion retailer H&M have joined forces to launch a range of apparel featuring Dutch artist Dick Bruna’s classic character Miffy.

The Miffy x H&M collection will comprise of apparel for both babies, aged 0-24 months, and children, aged 2-14. It will also include accessories.

“This exciting collection with H&M is the next step in the evolution of Dick Bruna’s classic brand,” says Marja Kerkhof, managing director, Mercis. “Launching lovely new Miffy designs through the partnership with H&M will not only enhance the global footprint but also brings it within reach of fashion-aware parents with babies and young children from all corners of the globe.”

H&M’s new Miffy line will be available at its locations across Europe, the Middle East, Africa, North and South America and select countries in Asia Pacific. It will also be available online at HM.com.