To celebrate the brand’s more than 25 years, HIT Entertainment will launch the Barney 25 Million Hugs campaign, which will allow fans to send interactive hugs from Barney. The campaign will leverage various social media platforms and a dedicated new microsite, www.ShareBarneyHugs.com.

Additionally, a donation will be made to the Children’s Hospital Association.

The campaign and the website were created in partnership with Fuel, an Ottawa and Los Angeles-based global youth engagement agency.