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HIT Entertainment Reveals New ‘Thomas’ Film, Merchandise Push

HIT Entertainment’s Thomas the Tank Engine will star in a new feature-length DVD special, The Great Discovery, in fall 2008. Due in stores on Sept. 9, The Great Discovery is the first Thomas & Friends release to be narrated by Pierce Brosnan, wh

April 6, 2018

1 Min Read

HIT Entertainment’s Thomas the Tank Engine will star in a new feature-length DVD special, The Great Discovery, in fall 2008. Due in stores on Sept. 9, The Great Discovery is the first Thomas & Friends release to be narrated by Pierce Brosnan, who will also voice the new PBS series launching in September.

Toy partners Learning Curve and HIT Toy, as well as publishing partner Random House, will be supporting this title with all-new tie-in products. Additionally, the grassroots Day Out With Thomas tour will be themed The Great Discovery in 2008. HIT Entertainment and key partners will support The Great Discovery with a national multimedia advertising campaign, including TV, print, and online.

Additionally, at the recent New York Toy Fair HIT ToyCo unveiled the first-ever line of Thomas & Friends consumer products designated for the preschool-aged Thomas & Friends fans, available at retail this fall. The line will feature remote-controlled trains, as well as kid-targeted electronics.

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