Hippeas has replaced its chickpea smile graphic on-pack with a Minion character for each flavor – both Minions and Hippeas share a similar yellow hue, which works well for a collaboration.
"Minions are a global pop-culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited-edition release of our Hippeas Organic Chickpea Puffs," says Paul Nardone, chief executive officer, Hippeas. "The combination of these two iconic and colorful brands – Hippeas, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can't wait to share these snacks with consumers of all ages this summer."
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.