Organic chickpea snack company creates four Minions-themed pack designs ahead of the upcoming film, “Minions: The Rise of Gru.”

June 6, 2022

1 Min Read
Hippeas x Minions snacks.Hippeas

Hippeas has announced plans to launch Minions-themed snacks for the summer. The Hippeas product in support of the new Illumination film, “Minions: The Rise of Gru” (in theaters July 1), will be available in limited-edition packs of Hippeas Organic Chickpea Puffs in four flavors and a variety of sizes.

Hippeas has replaced its chickpea smile graphic on-pack with a Minion character for each flavor – both Minions and Hippeas share a similar yellow hue, which works well for a collaboration.

Universal Brand Development Plan for ‘Minions’ in 2022

"Minions are a global pop-culture phenomenon, and we could not be more thrilled to collaborate with Illumination on this limited-edition release of our Hippeas Organic Chickpea Puffs," says Paul Nardone, chief executive officer, Hippeas. "The combination of these two iconic and colorful brands – Hippeas, known for its bright yellow bag, and Minions, the beloved mischievous yellow scene-stealers – feels so joyful and fun. We can't wait to share these snacks with consumers of all ages this summer."

The Minions-themed 4-oz. bag of Organic Chickpea Puffs will be available in Vegan White Cheddar, Nacho Vibes, Sriracha Sunshine and Bohemian Barbecue. The Minions-themed 10-oz. bag, 14-oz. bag and a six-pack of 1-oz. bags will be available in Vegan White Cheddar Puffs. The snacks will be available nationwide at and on Amazon as well as in-store at Whole Foods Market, Kroger, Sprouts, Stop & Shop, Shoprite, Price Chopper, Fresh Thyme, Giant Eagle, Big Y, Roche Brothers, Shaw's, Harris Teeter, Giant Martins and Giant Food from May through August.

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