Sanrio adds branded store to theme park experience.

Sanrio has partnered to open the Hello Kitty Shop at the Universal Orlando Resort in Florida.

The Hello Kitty Shop will mark Sanrio’s first retail debut at a theme park in North America.

The retail store, located on Hollywood Boulevard within the park, will feature specialty merchandise such as stationery, apparel, accessories, home goods, confectioneries and collectibles. The store will also feature other Sanrio characters such as Chococat, My Melody, Badtz-Maru, Pompompurin and Keroppi.

Visitors will also be able to to create souvenir versions of Hello Kitty’s bow, mail letters, participate in photo opportunities and receive small gifts at the store.

“As Sanrio’s first official retail debut at a theme park in North America, the Hello Kitty Shop offers a new retail experience for fans of all ages,” says Jill Koch, senior vice president, brand management and marketing, Sanrio. “Our partnership with Universal delivers a new touch point for the brand through special products, unique merchandising and a fully branded store experience that incorporates many of our beloved characters.”

The Hello Kitty Shop is open now at the Universal Orland Resort in Florida.