Hello Kitty Sets Sights on Sunglasses

Classic character brand will be highlighted on a new line of eyewear.

Sanrio and Crap Eyewear have teamed up to create a range of sunglasses inspired by the popular character brand Hello Kitty.

The new collection will comprise of four different styles embellished with iconic Hello Kitty details such as her signature red bow. Every style will also feature a gold Hello Kitty charm logo detail on the temple of the frame.

Each pair of sunglasses will also come with a custom Hello Kitty x Crap Eyewear all over print sunglasses case.

The Hello Kitty x Crap Eyewear will be available at select Crap Eyewear retailers, Sanrio stores worldwide and the Crap Eyewear showroom in Los Angeles, Calif. It will also be available online at Sanrio.com and CrapEyewear.com.