Co-brand between Sanrio and Bandai Namco’s iconic characters will be featured in merchandise and apps.

NORTH AMERICA–Sanrio and Bandai Namco Entertainment have teamed up to debut a new collaboration titled Hello Kitty ♥ Pac-Man.

The new partnership kicked off at Comic-Con with a limited edition merchandise collection that blends the pixelated Pac-Man look with the iconography of Hello Kitty. The range includes t-shirts, caps, socks, tote bags, pins and a collectible figure set; however, additional products will be available at specialty retailers this fall.

Additionally, the collaboration includes a Hello Kitty-themed update to the “Pac-Man” app. Highlights from the update include in-game integrations, themed levels, customized icons and customized ghosts. The update is now available via the App Store and Google Play.

“Hello Kitty and Pac-Man have both endeared themselves to pop culture fans around the world for decades, it’s about time that these two became best friends,” says Eric Hartness, vice president, marketing, Bandai Namco Entertainment America. “We look forward to celebrating this new friendship with fans at Comic-Con and have them experience the limited-time Hello Kitty update to the ‘Pac-Man’ app as they chomp dots, weave through corners and avoid colorful ghosts.”

The Hello Kitty ♥ Pac-Man merchandise collectible is now available at the BAIT booth (#5146) at San Diego Comic-Con, July 20-23.