April 6, 2018
Sanrio has inked a deal for two new timepieces inspired by its iconic character.
Named the BGA190KT, the new Baby-G style watch was inspired by a globe-trotting Hello Kitty and features a minute hand decorated with Hel
lo Kitty’s signature red ribbon, a watch band covered in Hello Kitty-style illustrations and a back plate that showcases an originally designed pilot Hello Kitty. The watch will also be available in two colorways.
The partnership also marks the second Baby-G collaboration timepiece for Hello Kitty.
The Hello Kitty Baby-G watch is now available at Macy’s, select fashion boutiques, the G-Shock Store in New York City and online at ShopCasio.com.
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