Sanrio has inked a deal for two new timepieces inspired by its iconic character.

NORTH AMERICA–Sanrio has partnered with Casio America for a new collection of watches inspired by Hello Kitty.

Named the BGA190KT, the new Baby-G style watch was inspired by a globe-trotting Hello Kitty and features a minute hand decorated with Hel

lo Kitty’s signature red ribbon, a watch band covered in Hello Kitty-style illustrations and a back plate that showcases an originally designed pilot Hello Kitty. The watch will also be available in two colorways.

The partnership also marks the second Baby-G collaboration timepiece for Hello Kitty.

The Hello Kitty Baby-G watch is now available at Macy’s, select fashion boutiques, the G-Shock Store in New York City and online at ShopCasio.com.