Hello Kitty Gets in the Dentist’s Chair
Sanrio has partnered with Los Angeles-based Parklane Dental to become the first dental office in the U.S. to feature Hello Kitty and friends.
Parklane Dental’s Hello Kitty and Friends-themed office is located in Temple City, Calif. The dental office features Sanrio characters including Hello Kitty, Gudetama, My Melody, Chococat, Badtz Maru, Little Twin Stars, Keroppi, Pochacco and Pompompurin as dentists and hygienists with toothbrushes, dental floss and more.
Individual Hello Kitty & Gudetama treatment rooms are decorated with the characters appearing throughout the room to help soothe patients. Treatment rooms are available to patients on a first-come, first- serve basis and are based on scheduling availability for the day.
“Sanrio’s mission is to build authentic connections with our consumers through our characters and experiences,” says Maureen Bergmueller, senior vice president, marketing and brand management, Sanrio. “The expansion of our experiential licensing initiatives allows us to provide meaningful touchpoints for the brand. We look forward to launching our partnership with Parklane Dental for the first-ever Sanrio-themed dental office in the U.S. market with services that can be offered to fans of all ages.”
“Welcoming Sanrio to our family, Parklane Dental strives to bring an exciting yet comfortable dental experience to our patients,” says Dr. Eric To, founder, Parklane Dental. “With Hello Kitty and her friends, our team hopes to foster a community where our patients of all ages can enjoy their stay here as a part of an educational and memorable experience. Our goal is to create a fun and relaxing environment where patients can visit Hello Kitty and her friends to learn how to brush with My Melody, to floss with Little Twin Stars and to rinse with Keroppi.”