Hello Kitty Gets in the Dentist’s Chair

Individual Hello Kitty & Gudetama treatment rooms are decorated with the characters appearing throughout the room to help soothe patients. Treatment rooms are available to patients on a first-come, first- serve basis and are based on scheduling availability for the day.

“Sanrio’s mission is to build authentic connections with our consumers through our characters and experiences,” says Maureen Bergmueller, senior vice president, marketing and brand management, Sanrio. “The expansion of our experiential licensing initiatives allows us to provide meaningful touchpoints for the brand. We look forward to launching our partnership with Parklane Dental for the first-ever Sanrio-themed

“Welcoming Sanrio to our family, Parklane Dental strives to bring an exciting yet comfortable dental experience to our patients,” says Dr. Eric To, founder, Parklane Dental. “With Hello Kitty and her friends, our team hopes to foster a community where our patients of all ages can enjoy their stay here as a part of an educational and memorable experience. Our goal is to create a fun and relaxing environment where patients can visit Hello Kitty and her friends to learn how to brush with My Melody, to floss with Little Twin Stars and to rinse with Keroppi.”