Hello Kitty Celebrates 50th Anniversary in India

Sanrio has plans for a big licensing rollout surrounding Hello Kitty’s milestone.

License Global

June 12, 2024

1 Min Read
Hello Kitty 50th, Sanrio
Hello Kitty 50thSanrio

As part of Hello Kitty’s 50th Anniversary celebration, Sanrio plans to partner with Dream Theater in the Indian market.

An agency that represents Sanrio brand in India, Dream Theater will spread the magic of Hello Kitty and Kawaii on a mammoth scale never seen before in India. Sanrio has been working towards creating a licensing program for Hello Kitty that will cross generations in not just a consumer products program but build a deeper relationship for growing the brand and have multiple touch points and experiences across content, social media, ground events and strategic partnerships with leading brands and retailers in India.

“Hello Kitty is in the forefront of Sanrio’s global licensing business and in its 50th year, its stronger than ever in our leading markets of Japan, Europe and the U.S.,” says Silvia Figini, chief operating officer Sanrio EMEA, India and Oceania and Mr Men, Worldwide. “Our collaborations in fashion and lifestyle with international brands and celebrities makes Hello Kitty one of the most fashionable global IPs, and our values of kindness, friendship and cuteness makes us resonate with fans of all ages. We are excited to bring the world of Hello Kitty now to India and with our India focus create meaningful relationships with partners and fans here.”

Related:Hello Kitty at 50

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License Global

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