Happy Ink has tapped Allsorts Licensing to serve as the U.K. agent for its new property Hamsta World.

Hamsta World introduces a family of plucky hamsters, called Da Hamstas, which are each characterized by their personality and an oriental design.

The brand will now be available for licensing in the U.K. in such categories as stationery, gifts, home décor, apparel, accessories, toys, back-to-school, bags, personal care and more.