Gudetama Heats Up London Restaurant

Sanrio’s lazy egg character will appear on a variety of foods at Shoryu Ramen in London.

EUROPE–This Easter, Sanrio is partnering with Shoryu Ramen in London to launch an exclusive Gudetama-themed experience.

The two-week culinary event will see the Japanese restaurant celebrate the lazy egg with a special menu that features Gudetama decorations on the restaurants famed Shoryu buns, ramens and cheesecakes.

In addition, a limited edition merchandise range will be available at Shoryu Go, Japan Centre Panton Street, Piccadilly and the Japan Centre online store. Sanrio and Shoryu will also host a social media content that will give fans a chance to win a limited edition Gutedmaa egg suitcase, among other prizes.

The Gudetama-themed experience will be available at Shoryu Ramen in London, March 26-April 8