The specialty pet retailer will highlight the celebrity feline on cat toys, pillows and more.

Internet sensation Grumpy Cat has launched a new range of cat toys exclusively at PetSmart.

The new collection features a host of popular cat toys such squeakers, crinkle toys and catnip-based toys, among others. Highlights from the line include a hairball toy, doorknob hanger toy, catnip cigar, a cucumber toy and a Grumpy Cat pillow.

“The pet world seemed way too fuzzy and happy, so I decided it was time to shake things up a bit,” says a spokesperson on behalf of Grumpy Cat. “My exclusive-to-PetSmart collection is something terribly special. As a ‘spokescat’ I feel tremendous pressure to create something that the pet world has never seen before.”

The Grumpy Cat-themed cat toy collection is now available exclusively at PetSmart and PetSmart.com.