Gorjuss Debuts Licensing Categories in ItalyGorjuss Debuts Licensing Categories in Italy
Mondo TV Group celebrates first Italian deals for character brand.
June 7, 2022
Mondo TV Group, one of the largest European producers and distributors of animated content, and a licensing agent for many major international brands, has announced it has secured three major licenses for the character brand and international phenomenon, Gorjuss, on behalf of brand owner, Santoro Licensing.
The new categories for Gorjuss are Epiphany confectionery and gifting, greeting cards and children’s rainwear and footwear.
Coriex, producer and distributor of licensed products for children, teenagers and young people, is planning several capsule collections for both winter and summer. The Coriex Gorjuss range will reach retail in Q4 2022.
Cromo N.B., producer and designer of greeting cards, will market three categories: folded greeting cards with special finishes, folded greetings cards with added 3D elements and printed gift-wrap sheets. All items will be available at retail in Q4 2022.
Emmeci, which specializes in the marketing of confectionery products for events, will produce Epiphany socks containing branded confectionery and sweet treats sourced from Italian confectionery companies as well as a special surprise toy. All the items will be at retail for Jan. 6 Feast of the Epiphany in both 2024 and 2025.
The news of the signings comes only a few months after Mondo TV Group’s appointment by brand owner, Santoro, to represent the hit character brand in the Italian market, underlining the enormous potential of the property.
Santoro’s Gorjuss brand is based on imagery featuring stripey-socked girls with big hearts. Since March, Mondo has been bringing the brand into its fast-growing portfolio of third-party licensed properties and particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery in the Italian market.
U.K.-based Santoro, a multi-brand design house creating covetable gifts, stationery and lifestyle products, has several licensing programs. Santoro’s character brand is Gorjuss, currently in its 13th year.
“We are absolutely delighted to be working with Mondo TV Group for Gorjuss in Italy and are thrilled with these new signings,” says Jo Campbell, general manager, Santoro Licensing. “It’s great to work with an agency who are committed to achieving our brand direction and they have driven through some excellent deals in just a short time frame. The new products in development are already beginning to look really exciting and we’re feeling very positive about the prospects Mondo has in the pipeline.”
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