Global Pursuit Takes on Einstein

Licensing and brand equity company Global Pursuit has been named the exclusive licensing agent and promotions representative for the Albert Einstein brand in Greater China, Southeast Asia and India by Corbis Entertainment’s rights representation group GreenLight.

Global Pursuit will work with its network of licensees, retailers and promotional partners throughout Asia to develop licensed consumer products for kids and adults across a broad range of categories and promotions utilizing the Albert Einstein persona including his name, voice, signature, photographs, likeness and images.

“Albert Einstein’s intellectual curiosity, his dedication to pacifism and his social awareness created a legacy that continues to inspire academics and dreamers alike,” says Cynthia Money, president, Global Pursuit. “We are confident that there is a demand throughout Asia for products and services associated with Einstein’s name or image, which instantly conveys intelligence, imagination, curiosity, discovery and spirit. Our local market-by-market approach will assure the development of a premium licensing program and the generation of promotional opportunities that respect Einstein the man and preserve his enduring status as one of mankind’s greatest minds.”