Global Icons Appoints License Connection as Licensing Agency for Betty Boop in Benelux

License Connection will represent Betty Boop for licensed consumer products in the Benelux territories.
License Global

September 9, 2022

License Connection logo.
License Connection logo.License Connection

The International brand Licensing Agency,

Global Icons

, have appointed

License Connection

as Licensing Agency for the Benelux region for

Betty Boop

“From our first call, I knew we had a match,” says Daphne Kellerman, owner, Licensing Connection. “Global Icons are an expert to work with. Global Icons have been supportive from the beginning: Both companies had a connection from start. In our Benelux territory there is a history with the brand. The renewed interest in nostalgic brands is so strong for properties both big and small. With classic brands you have to reinvigorate the brand by creating a blend of something old and new. Both will mark the age of the property and that there is something new and cool about it for youngsters. We are looking forward to partnering with Global Icons on this new phase for Betty Boop, while respecting the heritage.” 

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