Asiana Licensing Inc., licensing agent for the series in the territory, has signed Bezzangi to manufacture and distribute a line of bed linens in South Korea beginning this season. Products will include duvets, mattress pads and covers, bedclothes, pillows, sitting mats, foot mats, cushions and aprons.
“We are thrilled to be introducing Geronimo Stilton merchandise to consumers in South Korea and applaud ALI on their first deal for the property, which is certain to be a success in the marketplace,” says Rachele Geraci, licensing manager, Atlantyca.
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