Brand Monk Licensing will expand the classic character into new categories across India.

ASIA–Atlantyca Entertainment has appointed Brand Monk Licensing to serve as the exclusive licensing and merchandising agent for the Geronimo Stilton brand throughout India.

Under the terms of the agreement, BML will represent the classic character, and all of the spin off properties, for key branded product categories. Furthermore, to kick off the program, BML is planning to launch a large merchandising program complete with toys, apparel, collectibles and board games. The merchandising program is expected to launch in stores as early as November 2017.