J&M Brands is on board to represent the classic character brand, and its spin-offs, for licensing. Meanwhile, Da Wakkere will serve as the exclusive licensee for the
Kingdom of Fantasy
brand and its character spin-offs for licensing in the Benelux region.
Through the representation agreement, J&M Brands will develop dedicated promotions as well as target consumer products categories including apparel, toy and back-to-school products.
Additionally, Atlantyca signed on Dutch publisher Da Wakkere Muis as the exclusive licensee for the
Geronimo Stilton: Kingdom of Fantasy
brand. Beginning this November, Da Wakkere will aim to secure a roster of kids merchandise and promotions spanning games and re-writeable activity cards, such as crosswords, mazes and more.
“Western Europe has turned into a key territory for our overall European licensing plans, this region hosts a variety of companies in food and textile categories with a multi-territory possibilities, offering an enormous amount of new product potential,” says Marco Piccinini, licensing manager, Atlantyca. “Over 4 million copies of the
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