Fans can collect gold rings just like the Blue Blur with a new honey-flavored, ring-shaped cereal, complete with Chaos Emerald and Spin Dash marshmallows, as well as a fun back-of-the-box activity.
The partnership also includes new “Sonic the Hedgehog” fruit snacks, which come in a variety of shapes and flavors.
“Our goal is to create holistic brand experiences for our consumers, and we’re so excited to be able to join SEGA to extend the ways that families can engage with the beloved ‘Sonic the Hedgehog’ this spring,” says Katie Wong, head, ideas and partnerships, General Mills. “By bringing Sonic into the cereal and fruit snacks aisles, we’re able to bring together favorites of both kids and parents, alike.”
“General Mills is one of the foremost brands in the food industry – especially
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.