Paws, Inc. has appointed P&L Global Network to serve as the exclusive licensing agency for Garfield for Mexico and Chile.

P&L Global plans to implement and launch a full licensing and promotional program for the famous cat that will include direct-to-retail programs, promotional campaigns and co-brandings.

“Is such a pleasure for us to capitalize on the strong awareness of Garfield through multiple generations and thanks to Paws confidence in us, be able to re-launch the licensing program in Mexico and Chile,” says Fanny Salazar, head of licensing division, P&L Global. “Garfield’s undeniably strong appeal will allow us to reach to different demographics and assure the success of the program.”