Garfield Adds Apparel Partner

Paws, Inc. has announced plans for a line of apparel featuring Garfield in a new partnership with the U.K. fashion label Lazy Oaf. The deal was brokered by Bulldog Licensing.

Lazy Oaf is planning a range of styles featuring the iconic cat including shirts, shorts, dresses, swimsuits and jeans for launch in summer 2014.

"We are excited to work with Garfield,” says Gemma Shiel, director, Lazy Oaf. “He is such a great fit with our approach to life here at Lazy Oaf. We are looking forward to producing a range he would be proud of."

Lazy Oaf joins other apparel licensees for Garfield that include Blues, Silverknit, Somerbond and Brand Alliance.

“Garfield is already massive in the apparel sector and Lazy Oaf will be tapping into a huge fan base for this classic brand,” says Rob Corney, managing director, Bulldog.