Redibra has appointed P&L Global Network as the exclusive licensing agency for Gallina Pintadita for Panama, Central America, the Caribbean, Ecuador, Venezuela, Peru and Chile.

P&L Global Network will implement and launch a licensing and promotional program for the Brazilian brand, which features famous children’s songs.

The brand is already a success in Brazil where it is being licensed on tablets, DVD players, toys, publishing, apparel, footwear, personal care, party goods, school supplies, food, home and bedding.

“Gallina Pintadita is a proven success with Spanish-speaking consumers, reaching over 500 million views on the Hispanic YouTube channel and growing," says David Diesendruck, president, Redibra. "P&L has a proven track record with world-class brands, and we are confident that they will bring great Gallina Pintadita products to the countries they will be responsible for.”

P&L hopes to aggressively grow the program with DTR, promotional campaigns, live events and seasonal activities, as well.

“Our goal is to capitalize on the enormous potential of this unique, playful and colorful brand and build a winning licensing program throughout our region,” says Fanny Salazar, head of licensing division, P&L Global.