Galinha Pintadinha Looks to Expand

Brazilian preschool brand Galinha Pintadinha established itself as a permanent presence in the Hispanic market last month at Licensing Expo.

The three agencies representing the brand in Spanish-speaking countries–CPLG (Spain), Televisa (Mexico) and CharacterMix (Southern Cone and Colombia)–presented the brand to Expo attendees, while master licensing agency Redibra hosted an hosted an event for existing Brazilian and Hispanic licensees. The two-hour event showcased current products and the strategic initiatives for the brand as it looks to expand to other countries.