Franck Muller and Bamford Watch Department have partnered on a new timepiece featuring Popeye and Swee’Pea.

License Global

October 13, 2022

2 Min Read
Popeye watch.
Popeye watch. King Feature Syndicate

Franck Muller has collaborated with Bamford Watch Department on a new watch featuring Popeye on the dial. Popeye’s muscled forearms form the hour and minute hands. In addition, Swee’Pea crawls around the dial as the second hand. Included in the packaging is an original comic strip which tells the tale of Popeye’s travels to London and Geneva, exclusively created to celebrate the collaboration by cartoonist, Randy Milholland.  

“I am so delighted with this second project made in collaboration with Bamford Watch Department,” says Nicholas Rudaz, chief executive officer, Franck Muller. “The first being the sold-out Snoopy Crazy Hours launched last year. Today we present the powerfully strong Popeye by Bamford and Franck Muller. Our collaboration of the distinctive creation of BWD with the Master of Complications results in eye-catching wristwatches, one in a black PVD case and the other in pink gold, both extremely eye-catching. Not only do these watches hold all the DNA of Popeye and Franck Muller, but its creative packaging box will enhance the beauty and uniqueness of such a collectible watch. The watch is also delivered with a Popeye cartoon, printed on microfiber cloth, and includes the headquarters of both Bamford and Watchland. We’re very excited with this new collaboration and we look forward to many more to come.”  

Related:Clover Press and Yoe! Comics Announce ‘Popeye Variations’ Book

Popeye is owned by King Feature Syndicate, a unit of Hearst and home to many popular entertainment characters. The Franck Muller x BWD Popeye Vanguard launch is the latest in a line of high-profile Popeye partnerships this year including Iceberg, NOAH, Intimissimi Uomo, Moncler and Von Dutch. A clean-ocean advocate, Popeye also represents The SeaCleaners, an organization that focuses on long-term and worldwide preservation of the ocean.  

“As a watch collector, collaborating with Franck Muller, who is the epitome of class and style, is a dream come true,” says Jarred Goro, vice president, North American licensing, King Features. “Popeye and BWD have a long history together, but this latest partnership with Franck Muller to deliver the Vanguard elevates Popeye’s position as a fashion icon to a whole new level.” 

Available exclusively online from Bamford Watch Department and at select Franck Muller retailers around the world, the new timepiece is available in a black or rose gold case. 

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