Animated franchise has been acquired in all categories.

License Global

February 9, 2022

1 Min Read
Fox Entertainment

FOX Entertainment has acquired the animated character, “Gumby,” and all his friends from the estate of Joseph Clokey, son of creator, Art Clokey.   

FOX Entertainment has obtained all rights to the popular franchise, including film, television and streaming, consumer products, licensing, publishing and others. In addition, FOX has acquired the full library of “Gumby” animated series, specials, movies and content, which will expand Tubi’s current offerings of the franchise. 

Internal teams are at work showcasing the classic Gumby series on Tubi and reimagining the beloved franchise for broadcast, streaming and beyond.  

“Competition for globally recognized intellectual property is fierce,” says Charlie Collier, chief executive officer, FOX Entertainment. “Uncovering this gem, with its built-in awareness and affinity, and bringing it to FOX, adds meaningful value and creative possibilities to the IP itself and to multiple divisions of our company. FOX is proud to be home to these iconic characters. Welcome one and all.” 

Read more about:

20th Century Fox

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like