Fit For Sport, a U.K. organization that encourages physical activity, has joined forces with Saban’s Power Rangers emPOWER program to launch a fitness guide to help children "power up" with activities and healthy eating tips.
“Being physically and mentally fit is essential to the success of the Power Rangers in every mission they undertake and this is also what Fit For Sport stands for,” says Gustavo Antonioni, managing director of consumer products, EMEA, Saban Brands. “We are proud of our partnership with Fit For Sport as its extended school and camp programs perfectly embrace the core values of the Power Rangers and encourage children to live healthy and active lives.”
The guide will launch across 500 schools and camps nationwide, and children will also be encouraged to take on Fit For Sport’s Activity Challenge, which tests kids' agility, balance and coordination and promotes a healthy lifestyle.
“We strive to keep our activities as engaging as possible and partnering with Saban’s iconic Power Rangers will give the kids extra excitement and motivation to get moving,” says Dean Horridge, chief executive officer and founder, Fit For Sport. “Kids look up to Power Rangers and this guide, combined with our challenge, will show them how to 'power up' their activity to superhero levels.”