Paul Frank has multiple new licensing deal.

License Global

January 25, 2021

1 Min Read
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Firefly Brand Management has kicked off a variety of new licensing deals for the Paul Frank brand.  

New deals include partnerships with:

  • Little Shop of Pins for collectible lapel pins, stickers, patches and magnets; 

  • Michael Miller Fabrics for printed fabrics, fabric kits for bags, masks, aprons and quilts;

  • OhhyMedia for branded portable hand sanitizer; and 

  • FYE for consumables: candy & confectionary, reusable shopping bags, chopsticks, planters and air fresheners.

“The enthusiasm for Paul Frank continues to maintain a strong fan base,” says Cynthia Modders, chief executive officer, Firefly Brand Management.  “It has such an iconic quality that consumers absolutely love which can transform into any item that truly grabs attention and reflects the fun of the brand. We are so excited to be working with this group of licensing partners and look forward to seeing these products roll-out in the forthcoming months.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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